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Holiday travel shifts to rural, industrial and cultural experiences

2026-05-19 06:40

Long queues at famous tourist attractions are no longer the defining image of China's holiday travel season as more travelers seek immersive, personalized experiences beyond traditional sightseeing.

Lollipop sparks tourism debate

2026-05-19 06:36

China's fast-growing NPC performances are under scrutiny after a performer's interactions with visitors triggered criticism over how far immersive experiences should go, Yang Feiyue reports.

Hidden Diamond Sutra found at Longmen Grottoes

2026-05-19 06:26

In the early morning of March 28, workers involved in a conservation project at the Liuzuota area of the Longmen Grottoes in Luoyang, Henan province, climbed onto scaffolding to inspect potentially dangerous rocks and crevices on the cliff face, as they did every day.

Unearthing life in the mists of time

2026-05-19 06:20

Archaeologists in Luoyang have uncovered the layout of an ancient residential neighborhood, shining light on politics, religion and society, Wang Ru reports.

Dalian reels in the benefits as big-game fishing thrives

2026-05-19 06:09

For visitors angling for a thrilling ocean experience, Changhai county's Zhangzi Island is a place to catch.

Event explores protection, vitalization of 20th-century heritage

2026-05-18 15:03

An academic symposium on co-creating the cultural and tourism value of 20th-century architectural heritage was held on May 10 at the Beijing Planning Exhibition Hall, highlighting strategies for integrating heritage into contemporary culture and tourism development.

China added more than 1,400 museums over the past five years

2026-05-18 13:58

China marked the 2026 International Museum Day on Monday, highlighting the rapid growth of the country's museum sector and its increasing role in promoting exchanges among civilizations.

Wild truffle clusters discovered in Beijing's Huairou district

2026-05-18 13:48

A relatively large wild truffle cluster has been discovered in Labagoumen Manchu township, Beijing's Huairou district, local authorities announced on May 16.

Argentine beef producers deepen China market push

2026-05-18 13:29

The "Argentina Grain Fed Beef Day" summit was held at the embassy of Argentina in China in Beijing on May 15.

Sleuthing sheep charm Chinese moviegoers

2026-05-18 11:19

Nineteen years ago, producer Lindsay Doran was chatting with her doctor about the books they were reading when the doctor mentioned a novel about "a shepherd who is murdered and the sheep who solve the crime".

Traveling just for sport

2026-05-18 11:16

When the Start of Summer (li xia), one of the 24 solar terms in the Chinese calendar, began on May 5, participation in outdoor activities began to rise with the seasonal shift. The "sportcation", a travel model combining fitness, leisure travel and social interactions, has gained popularity, reports travel portal Ly.com.

'China Bound · Suzhou' English tourism platform launched

2026-05-18 09:00

China Daily and Suzhou Municipal People's Government jointly launched the "China Bound · Suzhou" smart English cultural tourism platform on May 18, offering international visitors a new one-stop gateway to explore Suzhou.

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