The film blends elements of the real and the surreal as it follows a quest by the young river captain Gao Chun, played by Qin Hao, as he steers his decrepit hulk of a freighter up the 6,300-km (3,915 m) river to deliver a mysterious cargo.
China's box office sales totaled 580 million yuan (about 88.3 million US dollars) on Valentine's Day, a new high from previous years.
Chinese filmmakers are pouring more money and resources into the modern adaptations of Journey to the West, a novel written by Wu Chengen in the 16th century.
China's box office totaled 3 billion yuan ($461 million) during the six days of the Spring Festival holiday, the highest compared with previous holidays, the film authority said Saturday.
Chinese embroidery boasts a long history of several thousand years. Xiang Xiu, or Hunan embroidery, is one of the four major styles.
China's box office set a record high for a single day on Feb 8, the traditional Lunar new year's day, according to the film administration.
Kung Fu Panda 3 was the most-popular movie this weekend topping the North American box office for a second weekend in a row.
Led up by mainland stars Yan Yikuan, Li Yixiao and Gan Tingting, the TV series New Treasure Raiders will air on Feb 9, the second day of Chinese Lunar New Year, on two major satellite channels in Beijing and Guangdong province.
Mr. Nian, which will open to the mainland theaters on Feb 8, narrates the title role's adventure in the human world. Set as a celestial being, Nian unites his heaven fellows to fight against a fish villain, which tries to destroy the Spring Festival.
China is witnessing average annual growth of 30% in its film market and is likely to become the world’s biggest film consumer in two years, according to a new report.
For most Chinese moviegoers, watching the original version is their first option when it comes to Hollywood blockbusters. However, a recent smash hit shows a rising fondness for versions dubbed in Mandarin.
"Harmful cultural products" in China will soon be blacklisted, the Ministry of Culture announced on Wednesday.
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