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Universal appeal, set to grow

Updated: 2023-10-05 13:42 ( China Daily )
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The Birthday Month special souvenir, the new Minions' popcorn bucket. [Photo provided to China Daily]

The stage extravaganza in which humans and machinery cooperate seamlessly, Untrainable, took the creative team four years and cost millions of dollars. They dedicated a painstaking 3,000 hours to fine-tune the work, achieving Toothless' perfect flight posture, as seen in the movie, How to Train Your Dragon.

For the construction of the Wizarding World of Harry Potter, domestic and international creative teams' combined efforts produced nearly 26,000 lifelike props. These not only faithfully interpreted the original work but also brought the movies and reality closer together. Over 2,600 trees were planted to enhance the park's mystique and sense of seclusion from other attractions.

Zeng says the documentary tells more stories about the shows to let visitors know that the resort offers more than rides.

"A theme park is much more than roller coasters," he says.

"As a comprehensive cultural tourism and vacation destination, Universal Beijing Resort embodies a new form of integrated tourism, which offers a wealth of experiences, including entertainment shows, parades, interactive encounters with iconic movie characters and immersive dining experiences."

In the middle of the year, it launched a "cool summer" promotion to enable guests to experience fun with water.

"We strive to cater to the evolving entertainment preferences, especially among the younger generation, by continually exploring emerging trends in entertainment," Zeng says.

Over half of the visitors during this year's Tomb Sweeping Day holiday came from outside Beijing, and the proportion increased during the subsequent May Day and summer vacation periods.

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