Universal appeal, set to grow

The resort has "embarked on an extraordinary journey with millions of visitors", says Universal Beijing's executive vice-president and general manager Joe Hoskin.

"The genuine love from our guests and team members, along with the strong support from government and partners, have provided Universal Beijing Resort with more energy to lead the recovery of the tourism industry and create unforgettable moments for our guests," Hoskin says.

The celebration features new characters, Universal Pop special performances, new themed merchandise, and new food and drinks, as well as the release of a documentary titled The Incredible Journey of Creation.

This documentary, which premiered on Tencent Video on Sept 1, "captures the remarkable journey of bringing Universal Beijing Resort to life. As Universal Beijing Resort embarks on a new year of adventures, this documentary looks back at the birth of the resort, from blueprint to reality, bringing more inspiration and memorable experiences in celebration of the festive 'birthday month'", says Universal Beijing's corporate communication team member Zeng Qingxi.

The nine-episode series showcases such topics as how the world's first Kung Fu Panda Land of Awesomeness was created, how the colossal dragon descends from the sky in its magnificent theater and how the delectable dishes from movies were brought into reality.

It also unveils the resort's construction process.

The 49.5-meter-high mountain in Jurassic World Isla Nublar, for instance, was meticulously handcrafted by a team of both domestic and international members. This stunning peak comprises three summits covering nearly 10,000 square meters.