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Humor by word of mouth

Updated: 2022-08-03 08:05 ( China Daily )
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Cross-talk artist Zhang Jiaqing teaches a class of primary school pupils Chinese idioms with humor and witty techniques from the art form of xiangsheng, or cross-talk.[Photo provided to China Daily]

Cross-talk performer in Beijing gives the old Chinese art of mirth-provoking banter a fresh lease of life through his podcast channel, with a section exclusively curated for children, Chen Nan reports.

Life is so much easier when you have a sense of humor. Zhang Jiaqing knows it because he lives it.

For a stable income, Zhang once worked at an insurance company in Beijing during the day. But every evening, he swore by xiangsheng, one of the oldest comedic traditions in China.

He performed at theaters big and small, sending his audiences into fits of laughter and coming one step closer to his dream career in the process.

Many years later, Zhang is not just a master in this art of comedy, commonly referred to as cross-talk, but has also taken xiangsheng to a whole new level by podcasting programs that currently boast millions of listeners.

Born and brought up in Beijing, Zhang loved watching cross-talk shows on TV or listening to comic jousts on radio. The affinity for the art was perhaps in his genes because his father was an amateur performer.

The little boy, who had been immersed in the art since childhood while being influenced by his father, picked up the finer nuances of xiangsheng even before he began formal training.

Cross-talk routines, which are heavy on puns and usually employ the double act trope of a straight man and a stooge perpetually at philosophical odds, require the mastery of four core skills-speaking, imitating, teasing and singing. The art gained popularity in northern China during the Qing Dynasty (1644-1911), when street performers in traditional attire were frequently seen leaving everyone in splits.

In 2006, Zhang began honing his skills under the tutelage of Guo Degang, one of China's most famous comedians and founder of the Deyunshe cross-talk club. Guo is largely credited with reviving xiangsheng by attracting young audiences.

Throughout his training under Guo, Zhang performed more than 1,000 shows at various theaters, which helped him improvise content and directly interact with those who came to watch his acts.

Seven years later, when China's biggest podcasting platform Ximalaya was floated, Zhang launched his own channel.

As one of the first podcasters on the platform, he livestreamed a variety of programs for fun. These included cross-talk routines, pingshu (a traditional Chinese form of storytelling) and interpretations of classic Chinese novels, such as Journey to the West, written by Wu Cheng'en in the Ming Dynasty (1368-1644).

Zhang's programs received 5 million clicks from listeners in six months.

"The podcast market began growing in China after 2010. When I launched my channel on Ximalaya in 2013, I decided to include xiangsheng. The performing art was facing decline since the 2000s, owing to fierce competition from online entertainment, and I wanted to do something about it," recalls Zhang.

"I didn't expect my programs to become so popular though," he modestly adds.

In 2014, when Zhang's son was born, he found new inspiration and improvised his cross-talk routines to tell bedtime stories.

"As a child, I was fascinated by xiangsheng, not only because it made me laugh, but also because the content offered an insight into Chinese culture," he says.

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The news conference of the 2022 China International Travel Mart, Kunming, Yunnan province. [Photo/Chinaculture.org]

The 2022 China International Travel Mart was launched in Kunming, Yunnan province today. The three-day event opened at the Kunming Dianchi Lake International Convention and Exhibition Centre, with a theme focusing on smart innovation and high-quality tourism industry aspects.

The news conference was held in the city on Thursday. Zhang Xilong, first class inspector of the Bureau of the International Communication and Cooperation of the Ministry of Culture and Tourism of China and Lou Kewei, deputy-director of the Department of Culture and Tourism of Yunnan province presented the meeting along with academy and entrepreneur representatives.

The conference introduced the preparations and relevant activities of the mart, such as a forum on smart tourism and innovation, a symposium on international travel communication and cooperation in the framework of Regional Comprehensive Economic Partnership (RCEP) and a workshop on the China-Laos railway’s contribution to building an Asian community with a shared future.

According to the news meeting, the 2022 travel mart covers about 80,000 square meters, with about 4,200 standard booths. 71 countries and regions attended the event both online and offline, and 31 domestic provinces, cities and autonomous regions and 261 independent exhibition teams.

Online services will be provided to the overseas buyers and sellers in the light of time zones. They could also have a face-to-face negotiation at the mart as well.

The mart also has diverse displays to show culture and tourism, physical education and tourism, as well as overseas tourism and museums.

The National Cultural Heritage Administration, the Palace Museum and museums from other provinces will attend the travel mart.

At the event, Yunnan province will have 2,000 standard booths in four separate sections; each will show culture tourism, healthy lifestyles, physical education tourism and culture tourism consumption.

The travel mart will also stick to the rules of pandemic prevention and control while having the activities go on smoothly.

The news conference of the 2022 China International Travel Mart, Kunming, Yunnan province. [Photo/Chinaculture.org]
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