Strategy expects tourism sector surge

As the gates swing open on a chilly mid-December morning, a wave of eager visitors hurries into the Harbin Ice-Snow World in northeastern Heilongjiang province.

Against a backdrop of ceremonial drums and dance, visitors are greeted by a breathtaking expanse crystallized in ice and snow.

Hundreds of visitors line up before slippery ice chutes across the park. At the same time, many take photos near meticulously replicated ice-sculpted ancient Chinese architecture, such as the Yellow Crane Tower, and other internationally recognized structures, like a Belgian castle.

This year's edition is themed around the core concepts of "cultural essence, historical continuity, and international exchange", according to the park's administration.

Along with awe-inspiring sculptures, the calendar is packed with events ranging from snow football tournaments to massive New Year's concerts and dances, aiming to shift the visitor experience from passive sightseeing to memorable participation.