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Specialty coffee brand looks to create a buzz

Updated: 2026-06-15 15:47 ( chinadaily.com.cn )
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Golden Spike Coffee opens its first store in Beijing on June 14, joining the growing number of coffee businesses seeking to differentiate themselves through roasting techniques, sourcing strategies and themed beverage offerings. [Photo provided to chinadaily.com.cn]

To coincide with the opening, the store is introducing a limited-edition "Red and White Alice" beverage collection inspired by Alice's Adventures in Wonderland. The drinks incorporate ingredients such as cold-brew coffee, sparkling water, cream toppings, rooibos tea, pineapple, and hawthorn.

The store's interior design is organized around the concept of a "flavor archaeology laboratory", exploring links between geography, time and agricultural products. Design elements include references to traditional Beijing glazed roof tiles, fossil-like textures and metallic finishes.

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