China's festive boom continues in run-up to Lantern Festival

Goods featuring the dragon, this year's sign of the Chinese zodiac, are proving particularly popular. Dragon-themed clothing, dragon-head hats and dragon-themed food are all continuing to sell well.

According to China's Ministry of Culture and Tourism, major shopping destinations across the country received over 80 million visits in the first 10 days of the Year of the Dragon, an increase of 81 percent over the same period last year.

The average daily revenue for accommodation and catering services jumped 25.4 percent and 31.5 percent respectively year-on-year during the eight-day Spring Festival holiday, according to the State Administration of Taxation.