Rural sports boost cultural inheritance in SW China

"At present, the online orders of intangible cultural and creative products have surpassed our production capacity, and we also have abundant new offline orders. During the 'Village Super League' period, our sales of cultural and creative products surpassed 450,000 yuan ($61,500)," Luo added.

"The process to mechanise indigo dyeing techniques has both local cultural attributes and market potentials, which can be extended into a mature industry chain, and its market prospect is broad," said by Yu Hao, chairman of Guizhou Indigo Agricultural Investment.

"Thanks to new media and network communication, the global influence of the 'Village Super League' event has been expanded, and live e-commerce has also provided more possibilities for Guizhou intangible cultural heritage promotion and product sales," Yu added.