Rural sports boost cultural inheritance in SW China

"In the future, I want to develop and design more basketball-related cultural and creative products, so that our Miao people's culture can better go out. And with the help of the 'CunBA' brand, I will help to promote and publicize our ethnic culture," said Shi.

The local basketball event made Taipan village famous and attracted thousands of basketball fans to come. This event has also benefitted local people, and has become a driving force for the development of neighboring towns.

In neighboring Rongjiang county, the local government integrated industries related to intangible cultural heritage, to better develop the regional economy through forming a cultural industry chain of indigo dyeing.

As the "Hometown of China's indigo dyeing culture", Rongjiang has been planting isatis root since ancient times, and local ethnic people use it to make traditional Chinese medicine and dye clothes.

Luo Yun, head of the local company's cultural and creative section, said, "For 'Village Super League', we have developed nearly 40 kinds of cultural and creative products, and there are many people come to us for further cooperation."