WTA • Dialogue for China-Spain Tourism Cooperation opens in Madrid

At present, Spain aims to restore the tourism exchanges and cooperation with China to the level of 2019 as soon as possible. Spain is implementing the China Tourism Recovery Plan, and the Spanish reception department has launched a series of incentive measures tailored for Chinese tourism service providers and consumers.

Guests from home and abroad discussed and shared their views on topics such as "changes in demand and product development strategy for the outbound market from China to Spain", "trends, opportunities and challenges in the Chinese and European tourism market after the reopening", "changes in demand and product development strategies in the bilateral tourism market", "trends, integrated development of culture and tourism, niche markets and Generation Z traveler groups" in keynote speeches and roundtable dialogues.

The World Tourism Alliance, initiated by China in September 2017, is a comprehensive, non-governmental and non-profit international tourism organization. With its mission and vision of a "Better Tourism, Better Life, Better World", WTA is committed to promoting tourism for peace, development, poverty alleviation and driving global tourism exchanges and cooperation.