Global event launched in Beijing to promote Chinese tea culture

Khan said in his speech that 2023 marks the 20th anniversary of the adoption of the Convention for the Safeguarding of the Intangible Cultural Heritage. UNESCO will further conduct research and protect tea-related traditional skills and customs, carry out activities conducive to the sustainable production and consumption of tea, and raise people’s awareness of the importance of tea in eradicating poverty, so as to protect the collective heritage of mankind and contribute to promoting dialogues among civilizations.

A representative of the 14 Chinese provinces and autonomous regions in applying for the UNESCO inscription of China’s tea making, Hu Wei said at the event that Zhejiang province has been committed to vigorously promoting tea culture and exploring its value in contemporary times.

In the future, the East China province looks to strengthen the global research, protection and promotion of tea culture; build tea culture brands; and tell stories of Zhejiang teas by using an international language and digital technologies, he added.

China International Culture Association, a non-profit organization, signed a cooperation letter of intent with Zhejiang Huzhou municipal people’s government and both parties jointly launched the Lu Yu Tea Culture Promotion Foundation.