Ren Jiujin, winner of "The Next Légende" (left) and Michel Négrier, Commercial Director of DBR Lafite. [Photo provided to chinadaily.com.cn]

The "Légende", a future we all will be in

Same as the young Légende, Ren Jiujin and her Particle Fever have successfully made the "half step", in spite of a long way ahead. For Ren, learning from the history of industrial developments and traditions, and taking advantage of it, is to build the solid basis for a brand. However this is in no conflict with innovations. Only to courageously break the limits, with enthusiasm and concentration on innovation, can a brand realize its shares in the turbulent market and sustain its long-term development.

[Photo provided to chinadaily.com.cn]

By initiating The Next Légende entrepreneurship competition, Légende conveys and communicates its brand value to customers with diversified methods. The mission of the competition is also to discover leading innovations, new pioneers and support the development of young entrepreneurs through the choice of customers. Together, we witness pioneering youth becoming the next legend.