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Family films perform strong at box office

Updated: 2018-04-11 10:53:51

( Xinhua )

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Poster of the film  Despicable Me 3 [Photo/Mtime]

Jumanji: Welcome to the Jungle is a refreshingly funny film about four teens trapped in a videogame in radically different avatar bodies. It appeals as a rip-roaring action adventure that teaches the power of teambuilding and embracing one's authentic self.

Said Vanity Fair, "This movie is...a genuine example of old-fashioned, four-quadrant entertainment."

"We had a lot of laughs and got lucky to have the opportunity to do this funny, amazing project with an amazing cast with a studio that believed in us," said co-star comedian, Kevin Hart.

Jumanji's domestic cume has reached 403 million U.S. dollars to date, just a stone's throw from becoming Sony's highest grossing film of all time. Internationally, Jumanji also continues to perform, high scoring with 543 million dollars.

Another four quadrant winner was Disney's live action version of the classic fairytale romance, Beauty and the Beast, starring Harry Potter's Emma Watson.

Said Emma Watson, "I liked Belle because she was smart and independent and always spoke her mind." An excellent role model for young girls.

Andrew Millstein, president of Walt Disney Animation Studios, told Xinhua, "We always strive to make our heroine's stronger and more accessible."

This too was a family movie about learning to accept oneself - the good, the bad, the ugly, the beauty - and to rise above perceived limitations.

"It's a story about looking past a monstrous exterior to see the human inside," explained Dan Stevens, who played the Beast.

"Beauty and the Beast" racked up a monster cume of 1,263 million dollars worldwide.

Other movies like: Fox's The Greatest Showman; Disney's Cars 3; Warner Bros' Lego Batman Movie and Paddington 2; Universal's surprise hit, A Dog's Purpose; and Lionsgate's Power Rangers all cashed in on this encouraging trend toward more uplifting, family-friendly fare as well.

To give the father of animation, Walt Disney, the last word, he said that when developing family movies, "We do not think of grownups or children, but just that kind, clean, unspoiled spot down deep inside everyone of us, that the world has maybe made us forget, and maybe our pictures can help to recall."

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