A screenshot of the 27-second video for the new Haier Brothers cartoon posted on the official Sina Weibo account for Haier Brothers. [Photo/Chinanews.com]

He said that the new cartoon is also targeted at a young demographic and the images were also developed in accordance with this marketing purpose. But for the time being, they would not make the new images public.

Meanwhile, the news has sparked a wave of nostalgia among many people. Some said that the Haier Brothers theme song was their "childhood favorite" on Sina Weibo, China's answer to Twitter. In the video's comment section, a Weibo user's comment that "those who grew up watching Haier Brothers, please give me a tight hug" attracted hundreds of likes.

Haier Brothers, a 212-episode animation, is a corporate promotional cartoon produced in 1995 by Haier Group, a multinational consumer electronics and home appliances company based in East China’s Qingdao city, Shandong province.