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Museum gifts bring ancient fashion alive

Updated: 2026-05-20 15:43 ( chinadaily.com.cn )

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The National Museum of China has brought its creative products inspired by some of its ongoing exhibitions and collections to the current China New Cultural and Creative Market. [Photo provided to chinadaily.com.cn]

Besides Li Jingxun-style ornaments, people can also find other best-selling products from the National Museum's gift shops, including the popular empress coronet magnet, modeled after a dazzling crown once worn by a Ming Dynasty (1368-1644) empress that is on display at the National Museum. More than 3 million of the magnets have been sold since it was launched in July 2024.

There are also plush toys, bags and stationery, all inspired by the artifacts in the museum's collection and on show at its long-term exhibitions, such as Ancient China, and Ancient Chinese Culture: Costume and Adornment.