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Mid-Autumn Gala ventures into new territory

Updated: 2023-09-27 14:29 ( chinadaily.com.cn )

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The China Media Group's upcoming 2023 Mid-Autumn Festival gala promises to be a celebration centered on five distinct literary elements: poetry, wine, the moon, water and bamboo. [Photo provided to China Daily]

One of the outdoor shooting locations is situated at the foot of Cuike Mountain in Yibin. Legend has it that this was the place where Song Dynasty (1045-1105) calligrapher Huang Tingjian gathered with friends to read and write calligraphy.

The gala will also be produced in a vertical screen format to cater to new media platforms. The vertical version will be released on CMG's new media platforms.

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Mid-Autumn Gala ventures into new territory

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