This summer, long-haul trips made up 32 percent of all travel, while interprovincial travel exceeded 55 percent. Travelers devoted more time and budget to far-off destinations, as revealed in an industry report.
Pingnan county in Ningde, East China's Fujian province, has stepped up efforts to protect and use its ancient wooden arch bridges, integrating the heritage sites with rural tourism and craft inheritance.
Check out this gorgeous ancient Chinese painting Listening to the Zither. Emperor Huizong painted himself playing the zither, surrounded by pines and wispy incense smoke.
In an office in Jiaxing, a city in Zhejiang province, content creators are turning scripts into video scenes with just a few clicks — no cameras, no sets, no actors — using self-developed artificial intelligence tools.
Zhejiang province capitalizing on global influence of online novels, web dramas and video games
For years, China's cultural exports relied on scattered corporate efforts. Zhejiang province has revamped this by building locally adapted industrial hubs underpinned by provincial strategic planning and city-level niche positioning to foster diverse cultural export pathways.
Kuliang becomes a hotspot for longer stays following ecological restoration.
The Tang (618-907) and Song (960-1279) dynasties are arguably two of the cultural peaks in ancient Chinese history, and calligraphy and paintings are among their most celebrated artistic achievements.
The 10th 86358 Jia Village Short Film Festival, one of the country's most influential events of its kind, announced the winners of 11 awards in the titular village in Fenyang, Shanxi province.
Tongcheng Travel Holdings Limited recently released its 2026 half-year and second-quarter financial results.
Jackie Chan's enduring appeal brings fans together as filmmakers consider where Chinese action cinema goes next
The models walked down the runway, their clothes shimmering with the luster of fine fabrics, their cuts accentuating free-spirited silhouettes as they swayed elegantly, while embroidered patterns revealed superb craftsmanship.
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