During the Spring Festival holiday, catering, accommodation, intangible cultural heritage experiences, and leisure entertainment saw remarkable growth, according to a recent report by social media platform Douyin.
A new book sharing event was recently held at Today Art Museum in Beijing to promote author Lei Tao's new book, Travel with the Flow.
Domestic travel bookings hit a record high during the nine-day Spring Festival holiday that concluded on Monday, with attraction ticket bookings surging over 80 percent year-on-year and hotel bookings increasing by over 75 percent year-on-year, according to the online travel platform Fliggy.
Once again, the nine-day Spring Festival holiday has proved to be the perfect time for audiences to fully immerse themselves in cinematic dream worlds.
Over 12.69 million posts related to ice and snow were uploaded to the short-video platform Douyin in 2025, an increase of over 128 percent year-on-year.
On the first day of the Chinese New Year, the 2026 Fujian Spring Festival Gala was broadcast worldwide, linking audiences across continents in a shared celebration of heritage and reunion in the Year of the Horse.
Take Dreams as Steeds, an ongoing exhibition at the Art Museum of the Beijing Fine Art Academy, guides the audience on a spiritual journey in which the horse, as a revisited motif, is embedded with rich meanings.
Handwritten or printed, the couplets rendered in the calligraphic style have been an essential part of the festive customs associated with Chinese New Year celebrations.
Amid the bustling pre-holiday crowd at a Beijing Daoxiangcun store, Wang Xinyue held up an exquisitely designed gift box, her eyes drawn not just to the pastries inside, but to a small, gleaming object attached to the packaging.
The first day of the first month of the Chinese calendar is Spring Festival, the beginning of a new year for China.
Musical artist and his fans carry monikers that reflect their shared positivity and the feeling of being in a utopian space at his concerts.
Verbier lands in China, where global artists perform boldly, guide young players, and draw new audiences into a living classical music tradition.
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Copyright © Ministry of Culture and Tourism, P.R.China. All rights reserved
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