Three years on, China's barbecue city sizzles with fresh flavor

Rewriting itinerary

The market's reinvention is part of a much broader pattern playing out across Zibo's districts. The city is deliberately expanding what it offers beyond the original barbecue circuit, adding cultural venues, heritage sites, and experience-driven destinations that give visitors reasons to stay another night and wander further afield.

At the Liaozhai Teahouse, Zibo's literary heritage takes center stage. The teahouse draws on Strange Tales from a Chinese Studio, a celebrated collection of supernatural stories written by Zibo native Pu Songling in the seventeenth century, weaving cross-talk, local opera, and children's plays into a daily program of three performances. Each ticket covers the show, a meal, and tea, a format designed to turn what might have been a quick stop into a two-hour stay. "People don't necessarily want grand mountains or rivers," said Geng Jiapeng, head of the teahouse. "Instead, they want a place to briefly escape busy work and home routines. We offer that kind of retreat."

The China Ceramics and Glass Museum has leaned into the social media moment. During the Qingming Festival holiday in early April, its glass art hall became one of the city's most talked-about new attractions after visitors began posing for photos wearing glass flower crowns against dramatic lighting. The museum's online reservation system sold out every day of the three-day holiday, with over 80,000 visits recorded. Ninety percent came from outside Zibo, according to the museum.