Moution unveils 2026 sun protection collection with actress Zhao Lusi

Chinese outdoor lifestyle brand Moution unveiled its 2026 sun protection collection at Shanghai Fashion Week in Xintiandi on Sunday, with global ambassador Zhao Lusi in attendance.

Known for its pioneering yarn-dyed sun-protective clothing and collaboration with China's Long March-8 Y2 carrier rocket test team, Moution focuses on "lightweight gear, new comfort." The latestcollection features UPF50+ sunscreen and ice-titanium cooling fabric, balancing functionality with style.

Titled "MOUTION Garden", the collection draws on the idea of an "Inner Garden," encouraging a sense of calm and self-renewal. Inspired by the transformation of a butterfly emerging from its cocoon,the designs express lightness and quiet confidence. Bows appear as a signature element, shaping a versatile "chic sport" aesthetic that outlines a wardrobe effortlessly movingbetween sports, urban life, and nature.

Artists including Wang Yajia and Wei Xiao attended the show, embodying the brand's emphasis on ease.By elevating everyday basics through technical fabric innovation, Moution is using Shanghai Fashion Week to strengthen its presence and demonstrate the growing influence of Chinese homegrown brands.