Rural charms harvest online appeal

As the morning light streams through the window and roosters crow, Mo Zhou yawns, steps out, calls his dog, grabs his tools, and embarks on a day's work.

The 26-year-old differs from other farmers in that he always carries a smartphone to record his day-today life. He's a vlogger, filming snippets of rural life and traditional homemade food for his 12 million followers on short-video platform Douyin.

From traditional dishes to heartfelt narratives, his videos capture the essence of rural life, showcasing the beauty of his hometown and its culinary delights.

His recording of the tranquil village of Chenjiazhai in Tongren, Southwest China's Guizhou province, has garnered a total of 320 million likes on Douyin. Named Zhouzhou on the platform, he has posted 577 videos.