Rural charms harvest online appeal

"I cherish the earthy scent I carry and hope to encourage more young people to stay in rural areas and contribute to their hometowns through my experiences," Mo says.

Born to a rural family in 1998, Mo has two older sisters. His life changed when his mother was diagnosed with breast cancer in 2015. To ease the financial burden, Mo decided to quit school and take care of his mother at home in 2019 as his mother's health deteriorated.

Hearing about the man's story, fellow villager Mo Zhilin found that Mo Zhou had the potential to become a vlogger by sharing his daily life. Later in 2020, Mo Zhilin, Mo Zhou, Mo Jun and Yang Xudong set up their e-commerce company.