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Bumper festival's film bonanza anticipated

Updated: 2024-01-26 12:14 ( chinadaily.com.cn )
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Poster of Yolo. [Photo provided to China Daily]

Eight movies are gearing up to contend for the forthcoming Spring Festival, one of the country's most lucrative box-office seasons, and most of them are comedies, according to a report released by Beacon, a movie information tracker.

The most anticipated include actress-director Jia Ling's Yolo, novelist-turned-director Han Han's Pegasus 2, Zhang Yimou's Article 20, the Andy Lau vehicle, The Movie Emperor, and Viva La Vida, the final part of director Han Yan's Life trilogy.

Yolo, a heartwarming tale about an oversized woman seeking recognition, has topped the "most-wanted-to-watch" list on Taopiaopiao, one of China's largest ticketing services, for two consecutive weeks, according to Beacon.

A survey conducted by the tracker shows that a 30.4 percent of audiences regard Jia's second directorial effort as their first choice if they decide to go to theaters during Spring Festival, surpassing all other holiday movies.

Poster of the latest Boonie Bears movie, Time Twist. [Photo provided to China Daily]

While Pegasus 2, a film about a former car racing champion, is primarily attracting a male audience, Boonie Bears: Time Twist, the 10th installment of the enduring animated franchise named after the titular bear siblings, is the most appealing choice for families.

Beacon also released a new version of the report updated to use artificial intelligence, which allows industry insiders to conveniently obtain box-office predictions and other data.

The upcoming Spring Festival holiday will last eight days, and is highly anticipated by most industry insiders.

Chen Jin, a veteran analyst with the Beacon Research Institute, said that the festival, which along with the summer season accounted for half of last year's box-office revenues, is of pivotal significance to the healthy growth and recovery of the domestic movie market.

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