Year-ender: Top 10 cultural events from 2023

9. Museum visits surge in popularity this summer

During this year's summer holiday, visiting museums emerged as a new trend, with several renowned museums being dubbed as "must-visit" destinations by netizens. Tourists were seen queuing for long hours in front of museums and obtaining entrance tickets became more challenging.

In response to the growing demand, 46 museums in Beijing canceled their customary Monday closures and remained open daily until August 31.

The surge in "museum fever" can be attributed to various factors, including the public's increasing enthusiasm for traditional Chinese culture, the flourishing market for youth educational tours and summer camps, as well as the continuous innovation of museums.

Summer camps, family trips and educational tours have been the primary forms of tourism this summer, with museum visits becoming a must-do activity for travelers.