Year-ender: Top 10 cultural events from 2023

10. Rabbit mascot leaps into global awareness

The Chinese Spring Festival has gradually become an important international festival and the culture related to the festival has also greatly enriched the global culture diversity.

During the celebrations of 2023 Happy Chinese New Year event, the mascot of rabbit was quite eye-catching. Launched by China's Ministry of Culture and Tourism, the cute and soft rabbit figure has a pair of big, long ears and a red suit with golden trim.

Designed by artists from the Central Academy of Fine Arts, the doll is named "auspicious rabbit". The cuddly character attracted attention and has been shared nearly 100,000 times on the WeChat platform alone.

During the Spring Festival, this rabbit "traveled overseas" and was presented as a gift to many politicians and celebrities in various countries, sending the festive wishes of the Chinese people to their international friends in Russia, Switzerland, Germany, Japan and many other destinations.

In addition to the image of the "auspicious rabbit", as a symbol of Chinese zodiac culture, the bunny has naturally and subtly brought countries closer together during the Spring Festival holiday.