AR helps panda to a wide audience

Connect to the world

Pandas are often hailed as the "diplomatic envoys" that best embody China's enduring history and vibrant culture. From Rongbao to Bing Dwen Dwen of the Beijing Winter Olympics, and the globally acclaimed members of the "giant panda family" including Ya Ya, Meng Lan, and Hua Hua — their universal appeal knows no bounds.

Pandas truly aid in the exploration of international engagement.

Bai thinks that the show embraces the distinctiveness of various countries, endeavors to foster an atmosphere of openness and acceptance, and carries forward the essence of peace through the figure and eyes of a panda.

Bai says that one highlight of the show is that it places a greater emphasis on providing foreign viewers with experiential insights and in-depth observations, going beyond the realm of breaking news and contemporaneous events.

According to Wang Jing, chief editor of the show, the foreign population in Sichuan is estimated to be approximately 30,000. They come from various walks of life, ranging from university professors to businesspeople and traders, and also include international students and restaurant owners.

Their engagement in diverse activities and gatherings often brings together people from different countries, creating a rich and multicultural atmosphere, Wang says.

The show has two sections, "panda trending" and "panda scanning". In the first segment, it takes a unique approach by delving into the highlights of international events related to Sichuan, uncovering lesser-known stories using various visual techniques, and showcases Sichuan's progress, cultural diversity and allure.