The Boonie Bears series, with more than 200 billion online hits, is reportedly the highest-grossing series in the history of Chinese television. [Photo/Provided to China Daily]

Brand image, aesthetic concepts promoted

Television viewers in South Korea will soon be able to watch the animation series Boonie Bears, one of China's most popular hits.

In January, leading Chinese studio Fantawild Animation, creator of the series, sealed a deal with South Korean company Media to Media to air two seasons of the popular show on telecommunications company SK Broadband's SKBTV in the coming months. SKBTV is one of South Korea's top three internet protocol TV players.

This is the first time Fantawild's signature brand has entered the South Korean TV market. Boonie Bears, with more than 200 billion online hits, is among the highest-grossing series in the history of Chinese television.

Fantawild is just one of many Chinese animation companies eyeing the global market.

Haoliners Animation League in Shanghai has exported two of its popular series, Fox Spirit Matchmaker and Spiritpact, to Japan. Haoliners and a Japanese animation company also jointly created the animated movie Flavors of Youth, which was released simultaneously in the countries in August. The film has also reached an international audience on Netflix.

In what was considered a milestone for the Chinese anime, comics, games and novels, or ACGN, sector, the animated video platform Bilibili listed on the Nasdaq in the United States in March last year, with a market capitalization of $483 million.