Pop idols learn the reality of farming

Few reality shows are as grounded as Become a Farmer — literally.

When the program debuted online in 2023, it stood out from the crowded entertainment landscape by taking 10 young pop idols far away from red carpets, film sets and celebrity gatherings and placing them in the fields. Over 190 days, the participants cultivated 9.47 hectares of farmland, experiencing every stage of agricultural production, from sowing and irrigation to fertilization and harvesting, with an estimated grain yield of 25,000 kilograms.

Its authenticity quickly resonated with audiences, turning the show into an unexpected hit and earning praise for offering a realistic glimpse into the challenges and rewards of rural life.

Now in its fourth season, Become a Farmer 4 reunites the idols, collectively known as Shi Ge Qin Tian (Ten Hardworking Men), for a new journey across six agricultural regions nationwide. While continuing to explore modern farming practices, the latest season also shines a spotlight on rural vitalization and the people driving it.

One recent stop took the cast to Metog county in the Xizang autonomous region. There, they teamed up with veteran host Zhang Quanling and internet celebrity-turned-singer Tenzing Tsondu to help local villagers install a 200-meter-long mountain cableway for a banana-growing village. The group also participated in harvesting and manually transporting more than 500 kg of bananas.

Beyond farm work, the participants attended a discussion with local officials, during which they offered suggestions on strengthening agricultural sales through brand building and market promotion.

Located in southeastern Xizang, Metog is known for its rich ecological resources and unique climate. The region produces a variety of distinctive products, including dendrobium, a valuable medicinal orchid, high-mountain tea and tropical fruits, all of which are important drivers of local rural development.

The program also turns its lens toward people who have chosen to dedicate themselves to the region's development.

Among them is Gao Rong, a member of the Monba ethnic group who returned to his hometown after serving in the military at the age of 23. Drawing on the skills and discipline he acquired in the army, Gao helped his village achieve a series of local milestones, including access to electricity, a school, a clinic, and a hydropower station.

Over the past three decades, Gao has remained committed to improving local livelihoods. His story, like those of others featured in the program, reflects the determination and perseverance behind China's rural vitalization efforts.