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It's a slam dunk

A high-speed rail initiative turns basketball games into a winning play for tourism, travel, and local business in Zhejiang.

Updated: 2025-10-18 10:07 ( China Daily )

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Fans waving flags and banners arrive at Taizhou Railway Station in Taizhou. HUANG ZONGZHI/XINHUA

"The efficiency of the line makes attending games easier and in turn, boosts both the popularity of the game and passenger numbers," says Zhang Jianping, deputy director of the operation's management department.

He says that there has been a 14.2 percent year-on-year growth in passenger volume during the summer travel period, with trains often fully booked during basketball season.