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It's a slam dunk

A high-speed rail initiative turns basketball games into a winning play for tourism, travel, and local business in Zhejiang.

Updated: 2025-10-18 10:07 ( China Daily )

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A train ticket for the special carriage on the Hangzhou-Taizhou high-speed railway. HUANG ZONGZHI/XINHUA

The initiative highlights how local governments are trying to boost consumption.

The project was organized by the railway operator, local cultural and tourism bureaus, and transport groups. The journey aims to establish a direct consumer link between two cities, using a sporting event to stimulate travel, hospitality, and dining revenue.