Diamonds are Chengdu's best friend

Striking design

Ledru describes the store designed and decorated by a team of international and local artists as "contextual" and "grandiose".

"We hope to have one of the most beautiful jewelry stores, if not the most beautiful. You have intimacy when you want intimacy; you have openness when you want openness. I think there's a good mix," he explains.

Architect Hugh Dutton says two keywords describe the store's design — "geometry" and "infinity".

The store's striking facade combines craftsmanship with artistry to create a visual symphony as a nod to Tiffany diamonds' sparkling luminosity.

Dutton elaborates, "The facade is designed to be a living entity that interacts with the environment and people. It's about capturing the light, movements and energy of the city."

He guides guests into the store and says when they enter, they are greeted by light reflections as they look up.

"Aside from the facade, there is a sculpture and geometrical mirrors that transport you up. Standing in the store's center are spiral stairs. The mirrors catch the reflections to view the whole space."

Inside, guests are enveloped in a warm, luxurious environment punctuated by delicate Tiffany Blue touches. The first floor has hand-painted bespoke walls by artist Nancy Lorenz, inviting visitors to explore Tiffany's iconic collections, including Lock by Tiffany, Hard Wear by Tiffany, T by Tiffany and Knot by Tiffany.