Southern parts of China discover joy of snow tourism

Immense potential

According to a 2023 report on ice and snow tourism, the total scale of China's ice and snow industry exceeded 800 billion yuan in 2022 and is expected to reach 1 trillion yuan by 2025.

The report said the current ice and snow tourism market primarily focuses on sightseeing experiences, entertainment and basic skiing activities, indicating that market development is still in its early stages. In the future, ice and snow-themed vacations are expected to become an important sub-market, it said.

Industry experts believe that China's ice and snow sports segment and its related economy are currently experiencing vigorous growth, and there is potential for many more ski resorts to come up in future.

Ice and snow sports are expected to stimulate the development of related industries, extend the industrial chain, create new formats, and possibly establish a new model for ice and snow economic development, said the report.

This industry chain can already be witnessed in Lushan Mountain.