Bounce back of embroidered ball is more than just a romantic dream

By launching an online store and revamping the designs, Wang opened new markets for the local women's embroidered products and, through continuous learning and innovation, diversified the traditional embroidered spheres into utilitarian items like embroidered lamps and car ornaments. This initiative significantly improved the income and quality of life for the rural women involved, as her business helped over 200 employees escape poverty.

Wang's vision, however, goes beyond mere commerce. Her projects are designed to intertwine embroidery production with rural vitalization, effectively combining cultural preservation with economic growth.

Last year, her company achieved significant commercial success, selling over 200,000 embroidered balls and generating revenues exceeding 8 million yuan ($1.1 million).

Wang has inspired approximately 500 women from around 30 villages to take up embroidery, helping them to make money while staying at home.

The products have not only captured the domestic market but have also reached international buyers in the United States, Japan, Australia, Singapore and Thailand, marking the Jingxi embroidered ball's growth into a thriving industry.