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Yangtze culture celebrated in Jiangsu

Updated: 2021-11-20 08:04 ( China Daily )
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The 2021 Yangtze River Culture and Art Festival opens in Zhangjiagang, Jiangsu province, earlier this month. [Photo provided to China Daily]

The 2021 Yangtze River Culture and Art Festival kicked off in Zhangjiagang, East China's Jiangsu province, on Nov 14, celebrating the evolutionary history and growth along the Yangtze River through folk music performances and relic displays.

The festival is sponsored by the Publicity Department of the Jiangsu Provincial Committee of the Communist Party of China, the Jiangsu Provincial Department of Culture and Tourism, the Suzhou city government and Nanjing city government.

Nine big events are arranged, including an exhibition of archaeological discoveries from the Yangtze River and an intangible cultural heritage display. Some 100 performances and 150 folk programs from 12 provinces and cities along the Yangtze River are scheduled.

To get more people involved, festival organizers are holding some events online, such as an online call out for music praising the Yangtze River.

The festival, which was initiated in 2004 by the Zhangjiagang government, has become a nationally renowned cultural event and an important symbol of the Yangtze River, according to local officials.

The festival has won an innovation award from the Ministry of Culture and Tourism and is listed as one of the three cultural brands with local characteristics cultivated by Jiangsu province.

Located on the southern bank of the Yangtze River, Zhangjiagang is a county-level city that carries the responsibilities of promoting Yangtze River culture, local officials said.

In recent years, the city has established a national first-class association studying Yangtze River culture and the nation's first museum promoting Yangtze River culture.

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The news conference of the 2022 China International Travel Mart, Kunming, Yunnan province. [Photo/Chinaculture.org]

The 2022 China International Travel Mart was launched in Kunming, Yunnan province today. The three-day event opened at the Kunming Dianchi Lake International Convention and Exhibition Centre, with a theme focusing on smart innovation and high-quality tourism industry aspects.

The news conference was held in the city on Thursday. Zhang Xilong, first class inspector of the Bureau of the International Communication and Cooperation of the Ministry of Culture and Tourism of China and Lou Kewei, deputy-director of the Department of Culture and Tourism of Yunnan province presented the meeting along with academy and entrepreneur representatives.

The conference introduced the preparations and relevant activities of the mart, such as a forum on smart tourism and innovation, a symposium on international travel communication and cooperation in the framework of Regional Comprehensive Economic Partnership (RCEP) and a workshop on the China-Laos railway’s contribution to building an Asian community with a shared future.

According to the news meeting, the 2022 travel mart covers about 80,000 square meters, with about 4,200 standard booths. 71 countries and regions attended the event both online and offline, and 31 domestic provinces, cities and autonomous regions and 261 independent exhibition teams.

Online services will be provided to the overseas buyers and sellers in the light of time zones. They could also have a face-to-face negotiation at the mart as well.

The mart also has diverse displays to show culture and tourism, physical education and tourism, as well as overseas tourism and museums.

The National Cultural Heritage Administration, the Palace Museum and museums from other provinces will attend the travel mart.

At the event, Yunnan province will have 2,000 standard booths in four separate sections; each will show culture tourism, healthy lifestyles, physical education tourism and culture tourism consumption.

The travel mart will also stick to the rules of pandemic prevention and control while having the activities go on smoothly.

The news conference of the 2022 China International Travel Mart, Kunming, Yunnan province. [Photo/Chinaculture.org]
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