PurCotton debuts at Shanghai Fashion Week

Founded in 2009, PurCotton is based in China's opening-up forerunner Shenzhen city.

As a subsidiary of Winner, which has specialized in products for the medical industry for 30 years, the company focuses on the well-being of consumers. Clothing comprises just one part of the business, which also focuses on other daily necessities including cotton pads, baby diapers and sanitary napkins.

Huang Xinyi contributed to this story.