Posters of the third season of the documentary featuring a clay figurine of a maid.[Photo provided to China Daily]

"After they were made, these objects were transferred from one owner to another who kept them as a family inheritance. At some point they were buried underground and gradually, they faded from memory," Huang Hai, the designer of the posters, notes.

"Then, one day they get dug up and sent to museums to become national treasures, viewed from a distance."

He believes that the production will communicate, and help people of today to hear and understand, the "inner desire" of the artifacts.