[Photo/sc.chinanews.com]

Chengdu Panda Asian Food Festival's logo design though concise pays tribute to a number of Chinese cultural traditions. It depicts the image of the giant panda in Chengdu and pepper - the soul of Sichuan cuisine. The bridge represents cultural exchange and the arc image of the earth represents internationalization. Finally the logo is created using Chinese ink and wash.

[Photo/sc.chinanews.com]

The Chengdu festival's mascot is a giant panda, named after the homophonic pangdun (cute fatty) of PANDA. It brings together chili and pepper into a Sichuan-inspired design. The logo uses red and yellow as its base for what is a bright, lively representation of Sichuan culture.