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Holiday travel shifts to rural, industrial and cultural experiences

2026-05-19 06:40

Long queues at famous tourist attractions are no longer the defining image of China's holiday travel season as more travelers seek immersive, personalized experiences beyond traditional sightseeing.

Morning markets breathe new vitality into urban tourism

2026-04-16 06:41

At 6 am, as the first rays of sunlight hit the Xiaoheyan morning market in the northeastern Chinese city of Shenyang, the air was already thick with the aroma of freshly fried beef pies and steaming tofu puddin

Tourism blossoms in nation's 'peony capital'

2026-04-16 06:03

Travelers come from far and wide to revel in Heze's culturally venerated floral majesty.

AI surprises await at every turn in Beijing E-Town’s Magic World

2026-03-30 15:20

Artificial intelligence delights at every turn.

Sticky rice and stories of a nation

2026-03-30 09:03

A new documentary uses 10 defining tastes and the voices of top chefs to reveal how food shapes culture, identity and everyday routine across Thailand.

Qingming Festival, spring break boost tourism surge

2026-03-30 07:24

The convergence of student spring breaks in multiple Chinese cities with the upcoming Qingming Festival, or Tomb Sweeping Day, has created an extended travel period from Wednesday to April 6, forming a key new growth opportunity for the tourism market, according to travel agencies.

Rapeseed flower fields, Hanzhong, Shaanxi

2026-03-30 07:00

As spring reaches the Qinling Mountains, rapeseed flowers in Hanzhong, Shaanxi province, form a sea of gold.

Yangshuo karst landforms, Guangxi

2026-03-29 07:00

Spring arrives in Guangxi's Yangshuo county as karst peaks awaken with life.

The other story of Jiangnan

2026-03-28 11:20

A new documentary reframes the region not as a passive idyll, but as a place forged through centuries of struggle, adaptation and creative force, Wang Ru reports.

China Travel Guide: Beijing

2026-03-27 13:15

Beijing is where tradition meets modernity. From the age-old hutong alleyways to the busy commercial streets, Beijing is mesmerizing because of its diversity - industry and art, classic and trendy, East and West.

Yuantouzhu cherry blossoms at Taihu Lake, Jiangsu

2026-03-26 07:00

At Wuxi's Yuantouzhu scenic area on the shores of Taihu Lake, cherry blossoms are in full bloom.

Hanxianyan, Jiangxi

2026-03-25 07:00

Hidden in Huichang, Jiangxi province, Hanxianyan is a place where legend meets nature. Said to be where Zhongli Quan (often referred to as "Han Zhongli") of the Eight Immortals became enlightened, it carries a quiet, mystical charm.

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