Innovating care for an aging China

"The real question is whether I can entrust them with the life of my parents or grandparents — and feel completely at peace," he added.

Drawing partly on his experience in Taiwan, Jing describes elder care not simply as an industry, but as a "life endeavor".

"Seniors are not just residing in our facilities — they are living their lives here. We strive to preserve the routines, interests, and sense of autonomy that once brought them joy and well-being at home," he said.

To prevent institutional life from becoming isolating, the company encourages community integration. Volunteer groups and local residents regularly visit, and most facilities are located within established urban neighborhoods rather than in remote scenic areas.

"I believe high-quality interpersonal relationships are one of the most important factors affecting longevity," Jing said.

Keeping seniors close to their original communities also makes it easier for families to visit regularly and for everyday social ties to endure.

In recent years, Time Light Care has expanded beyond traditional residential institutions, exploring home-based services, hospital-based care, and assisted travel solutions — including the smart shuttle system that reflects Jing's original belief that aging should not mean losing mobility or independence.

Looking ahead, he remains guided by the same conviction that first took shape during his journey across China nearly two decades ago.

"I'm not trying to build a real-estate project or sell financial products to the wealthy," he said. "I want to create a sustainable model — one that can expand into smaller cities and truly ease the burden on ordinary families."

As government policies become clearer and more supportive, Jing sees growing opportunity in the sector.

"Today, there is a more transparent path forward," he said. "I hope more young people will pay attention to this industry and become part of building its future."