This summer, long-haul trips made up 32 percent of all travel, while interprovincial travel exceeded 55 percent. Travelers devoted more time and budget to far-off destinations, as revealed in an industry report.
The Chinese Musicians Association of North America is set to stage Sound of Harvest 2026, the third installment of its signature cross-cultural concert series. Performances will take place on September 12 at the Nicholas Music Center o
Pingnan county in Ningde, East China's Fujian province, has stepped up efforts to protect and use its ancient wooden arch bridges, integrating the heritage sites with rural tourism and craft inheritance.
Check out this gorgeous ancient Chinese painting Listening to the Zither. Emperor Huizong painted himself playing the zither, surrounded by pines and wispy incense smoke.
In an office in Jiaxing, a city in Zhejiang province, content creators are turning scripts into video scenes with just a few clicks — no cameras, no sets, no actors — using self-developed artificial intelligence tools.
Zhejiang province capitalizing on global influence of online novels, web dramas and video games
For years, China's cultural exports relied on scattered corporate efforts. Zhejiang province has revamped this by building locally adapted industrial hubs underpinned by provincial strategic planning and city-level niche positioning to foster diverse cultural export pathways.
Four centuries on, Bada Shanren's art still speaks with remarkable clarity to a new generation.
They were buried in darkness, meant to accompany nobles into the afterlife. Yet, about 2,000 years later, they have emerged into the light once again.
Kuliang becomes a hotspot for longer stays following ecological restoration.
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Copyright © Ministry of Culture and Tourism, P.R.China. All rights reserved
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