The revenue will be driven by 339 million domestic tourist trips during the holidays for Tomb-Sweeping Day, International Labor Day, and the Dragon Boat Festival which fall in April, May and June, respectively, according to the ministry.
March 31, also the 15th day of the second lunar month, marks Hua Zhao Jie, or the traditional Flower Festival, a day in which Chinese people celebrate the birthday of the flower goddess.
Song brocade, dating back to the Song Dynasty (960-1127) in ancient China, was listed as the World Intangible Cultural Heritage in 2009.
China's fifth solar term, Clear and Bright, will begin on April 5, which coincides with a traditional Chinese festival, Qingming Festival, or Tomb-Sweeping Day.
A virtual reality project of UNESCO, supported by Chinese tech giant Tencent, aims to promote traditional Chinese games.
The extra end of the wheelchair curling final is underway at the Gangneung Curling Centre, where China is competing against Norway in its bid to clinch its first-ever gold medal at the Paralympic Winter Games.
As temperatures rise above freezing in Changchun, capital of Northeast China's Jilin province, ice on Nanhu Lake is beginning to melt.
While many people are beginning to experiment with different cuisines with bold flavors, bright colors and superior ingredients, there are still a large number of diners favoring a simple dish—porridge.
Chinese-Canadian soprano Xu Zuli is going to launch a tour in Canada this October by visiting five cities, including Toronto, Ottawa and Montreal, before she returns to her home country to give a show in Beijing.
Top scientists Hou Yunde, Huang Xuhua and Cheng Kaijia were presented jointly won lifetime achievement awards at a recent annual event to honor the most influential Chinese across the world.
In 1960, when John Kennedy and Richard Nixon participated in one of their televised presidential debates, two chairs present in the recording studio wasn't of much value to the viewers.
During the explosion of trade between Britain and East Asian countries in the 17th century, tea was introduced to the country and rapidly superseded coffee as the national drink, albeit with the novel addition of a dash of milk and some sugar.