Inner Mongolia launches 2026-27 winter tourism season in Genhe

The Inner Mongolia autonomous region kicked off its 2026–27 winter tourism season on Saturday in Genhe, in a bid to turn its winter resources into a thriving tourism economy.

The opening ceremony included ethnic costume displays, intangible cultural heritage crafts, and local food, attracting visitors from across the country.

A winter marathon ran alongside the event, with runners racing along snow-covered courses. Guests later observed reindeer migration and experienced the traditional life of the Ewenki people.

According to local authorities, this year's tourism season will include 338 ice-and-snow cultural tourism events and 36 premium winter travel routes across the region. It will last through March 2027, offering immersive experiences across the region's forests and snowfields.

"Winter in Inner Mongolia is just as attractive as summer," said Gao Hui, a visitor from Beijing, who praised the region's snowy landscapes and ethnic culture.