Check-in event upgrades experience with virtual companion

Accompanied by Guxixi's vivid voice guidance, visitors uncover cultural treasures hidden in the hutong and enjoy a travel experience that combines walking and listening with sightseeing and appreciation.

This year's event has created five major thematic sections that cover a wide range of content, including themed routes, parent-child study tours, overseas group cultural exploration visits, micro-theatrical performances, and specialty accommodations.

Among these activities, neighborhood merchants will also launch both online and offline interactive check-in activities, allowing visitors to redeem exclusive perks by reciting a password or sharing on social media. From October to November, public welfare performances by university theater troupes and a theater festival will commence, offering the public a rich theatrical and cultural feast.

This year marks the event's fifth edition. After four years of development, the event's brand influence has expanded, displaying a multidimensional and collaborative momentum. This year's event will run through November, with a series of cultural activities set to greet citizens and tourists in succession.