Fangshan taps romantic tourism to boost suburban consumption

The district is also linking tourism with agricultural development.

At the event, Fangshan unveiled the regional agricultural brand "Yuanqi Fangshan — Selected Fresh Produce", covering locally produced goods including tomatoes and premium aquatic products. The initiative uses admission standards and traceability measures to strengthen product quality and connect agricultural goods with tourism, daily consumption and gift markets.

Tourism venues across Fangshan have also introduced discounts and hands-on activities, including traditional crafts, fragrance making, textile dyeing and dessert workshops. Evening programs such as folk music, camping and outdoor dinners are designed to extend visitor stays and encourage nighttime consumption.

Financial institutions are also being brought into the effort. Fangshan's culture and tourism authorities signed cooperation agreements with five banks to support tourism investment, business services and consumer incentives. Several banks introduced discounts for tourism, educational trips, accommodation and dining.

The district said it will continue integrating culture, tourism, agriculture, consumption and traditional festivals, with the aim of expanding rural tourism products, improving visitor services and creating new channels for farmers and local businesses to benefit from tourism growth.