Tour group reveals the treasures of Shanxi

The local Shanxi Daily media group published more than 100 reports on the events. Its Weibo content with the hashtag Unity for Prosperity, Heritage for Eternity, which was the theme of the event, obtained more than 280 million views.

An organizing official noted that the event's nine themed exhibitions had attracted more than 3 million offline visits. It had also generated a "large volume of organic sharing".

He explained that nowadays, visitors to exhibitions, especially young people, tend to share their experiences on their social media platforms. "Just imagine the influence generated from the millions of visitors," the official said.

In terms of international communication, the event has been promoted to the international community via the online platforms of 20-plus national and provincial-level media groups, as well as their overseas partners.

Statistics from the Shanxi International Communication Center show that, by July 23, the event had secured 150 million views from overseas audiences, accompanied by a large number of likes, comments and shares.

Zhang Xing contributed to this story.