Coffee culture in the cradle of humanity

Wen says her agency is open to exploring new destinations in the future, after conducting thorough research on each route beforehand.

"Much of Ethiopia's tourism resources remain not overly commercialized, and large areas still retain a relatively pristine and natural travel environment, making it an ideal destination to explore," Wen says.

When asked what single experience he hopes every Chinese visitor takes away, the ambassador recalls a memory rooted in everyday life.

"If I had to choose just one personal memory or place that I hope every Chinese visitor gets to experience for themselves, it would be witnessing a traditional Ethiopian coffee ceremony in a local home, particularly in the rural heartlands," he says.