Foreign influencer: Building interest in China via short video

"I think (more informative short videos) are the future. I am using this momentum," says foreign influencer Yegor during an interview with Unboxing China. With the BJIFF Short Video Section opening in Jiyuan on April 23, an Unboxing China video featuring Yegor was shortlisted. Short videos "go back to trust", said Yegor, who aims to navigate such trust to produce more videos on China. "I want to make the content that is interesting even for those people who are not necessarily interested in China. I just want to interest them. That's my next goal," he said.