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The rise of emotional travel

In China, tourism is shifting from sights to feelings, as visitors chase meaning, identity and connection, Yang Feiyue reports.

Updated: 2026-04-07 08:19 ( CHINA DAILY )
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Flowers brighten a corner of Jiaxing, Zhejiang province. [Photo/Xinhua]
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Presented by Chinaculture Registration Number: 京ICP备13028878号-4

Copyright © Ministry of Culture and Tourism, P.R.China. All rights reserved

京公网安备 11010502035176号