Thousands celebrate International Women's Day at Shanghai Women's Half Marathon

The event catered specifically to female runners, balancing competitiveness with a sense of ritual through bespoke services. Pre-race offerings included hair braiding and nail art, while post-race festivities featured beauty and skincare experiences, along with makeup touch-ups and sticker services.

"Girls need emotional value; we pursue not just glory, but also beauty," remarked Xu Fang, the makeup zone coordinator, highlighting the event's focus on meeting women's personalized needs.